Boost Your Profits:
BYOD upsell opportunities.
Bring Your Own Device (BYOD) customers present a unique upsell opportunity. While they don’t need a new phone, they still need essential accessories and services. By positioning high-value add-ons, you can increase your ASP and boost overall margins.
This checklist will help you and your team effectively upsell to customers who bring their own devices in-store to activate a new cell phone account. Follow these steps to boost your ASP and increase your profit margins.
Downloadable Checklist
Increasing ASP and maximizing margins
Reiterate how upselling the right products can increase their Average Sales Price (ASP) and improve profit margins.
Highlight High-Margin Products: Accessories and protection plans typically have higher margins than phones themselves. Focus on promoting these items when dealing with BYOD customers.
Upselling essentials
Break down the core products and services dealers can offer, highlighting how each one adds value to the customer’s experience and increases sales.
- Accessories: Screen protectors, cases, chargers, and Bluetooth headsets.
- Positioning tip: Show customers how the right accessories can protect their device and enhance their experience.
- Device Protection: Offer warranties and insurance for their device. Positioning tip: Help customers feel secure with a protection plan that covers accidental damage or theft.
Upselling strategies
Provide specific techniques for engaging with customers in a way that leads to successful upsells.
- Value-Based Selling: Focus on the added value these products offer, like protection, convenience, or improved functionality.
- Bundling Offers: Create attractive bundles that combine accessories or services to encourage multiple purchases. Example: Offer a discount on a screen protector and case bundle to protect their new plan investment.
- Creating Urgency: Encourage customers to buy immediately by offering limited-time promotions or explaining the long-term benefits.
